Sports Marketing Strategy

Convert your PowerPoints into cash

Gavin — Thu, 30 Dec 2010 11:19:32 +0000

Sports Coaches and Therapists often have to give presentations as part of their job, either for the teams that they work with or other outside organisations. It's a pretty simple process to turn that PowerPoint Presentation into a product that can earn you money while you sleep.

All you need to do is to

1 Get your Powerpoint on your screen

2 Record yourself delivering the presentation as you would to an audience ( I use Camtasia Screen recording Software there is a free 30 day trial)

3 You then have a video of your presentation

4 You can sell the video as is

5 Have it transcribed and converted into a PDF Report

6 Incorporate the slides into the PDF transcription and produce it as a physical book that can be sold on Amazon NICE!

All this can be done post production all you need to do is to be able to sit down in front of your computer and record your screen.

Marketing yourself online

Gavin — Tue, 14 Dec 2010 13:27:55 +0000

There are a number of stages that you will probably go through or jump in at an advanced point when it comes to marketing yourself online.

Letting people find you.

This might be as simple as having your own domain name and a simple 2-3 page website on it. It's always a good idea to get your
own domain name if it is available. I got my son's name just as he was born.

If someone mention your name to someone else the first thing they are going to do if they are interested in your field is to 'google' you. What comes up now?

At the end of the day the best way to ensure that you detemine what comes up is to have your own domain name.

Building a database

Once people are finding you, it's important to start collecting their e-mail addresses so that now or at some point in the future you
can start or continue to build a relationship with them. You may want to promote a service or sell them a product.

Promoting a product or service

First you have to create a product or service, if you are a coach then it might just be promoting your coaching service.

Creating and Selling an online product

This one takes a bit more thought and planning.

is there a need or demand for the product, what format is your product going to be, a PDF, Video Series, Physical book.

Creating a Membership site

This can be the holy grail in providing residual income, what if you had only 500 people paying you £10 a month. That's going to take care of most mortgage repayments.

Which stage are you at right now?

Drop me a line to have a chat about your options.

Torpedo putting shaft shatters conventionial putting wisdom

Gavin — Fri, 11 May 2007 09:14:27 +0000

Torpedo Golf is a paradigm shift away from conventional thinking about putting.

utilizing a "Floating Fulcrum" to trick the human neuromuscular system into putting with improved control of stroke path and more importantly, distance control.

Since most 3 putts are a result of poor distance control, control for distance is one of the single most important aspects of putting. The patent pending Torpedo Putter paradigm has been demonstrated in the laboratory setting to dramatically increase the sweet spot of off-centre strikes along with increased ball forward roll and dramatically improve the kinematics of the putting stroke.

Padraig Harrington has been testing the putter shaft for over six months, with Thursday 3rd May marking is debut on the USPGA Tour with its first competitive round of 24 putts and 6 under par… Wachovia Championship May 07 Please see attached article.

The shaft has three functions:

1) Increase the size of the sweet spot -(off-centre hits go as far as centre hits…)

2) Increases ball roll (no jumping or skidding on impact – irrespective of face design)

3) Increased resistance to rotational forces (the face stays straighter-limits the amount of face rotation during the backswing & through swing)

The position of the weight is key to the whole project, enabling the hands to be passive during the stoke. Swing the grip and let the putter do the work for you. The weight reduces the need for the hands to become active during the putting

The shaft confirms to USGA & R&A standards and is applicable to all putters, straight shafts, single or double bend.

We at Torpedo Golf & Quintic believe we have a product that is going to be very revolutionary in the golf business.

The science behind the shaft is compelling and with the favourable reactions of European Tour Players that have recently tested the torpedo putting shaft with their favoured putting heads. The future looks bright for this revelotionary putting shaft.

Padraig Harrington unveils New Putter shaft from Torpedo Golf

Gavin — Fri, 04 May 2007 13:32:40 +0000

Padraig Harrington unveiled his new putter shaft yesterday at the Wachovia Championship with amazing results. After his longest ever layoff from golf he jumped into the first round lead at -6

The Torpedo shaft has been developed by Dr Paul Hurrion owner of Quintic Biomechanics Consultancy. .

I was visiting with Dr Hurrion last week and he introduced me to the Torpedo Golf shaft, in his putting lab in Coventry, England ( the same town that Jaguar Cars are made in).

I had been testing one of his other putting tools soon to be released that gives precise feedback on putting accuracy. I was pulling my putts consistantly to the left,

he said try this and handed me the torpedo shafted putter.

He claimed that it increased the sweet spot and made badly hit puts go straight, I was sceptical to say the least. I picked up the putter had no practice swing and had a putt.

It wasn’t intentional but it was a bad swing, the type that on the backswing you know that it is wrong but you dont have the guts to stop. Anyway I followed through and completed the putt and to my amazement it went dead straight.

I said ‘ that cannot be right, using that shaft cannot be fair’ , Paul said it is and it has been approved by the relevant authorities.

Contact Dr Hurrion via the Quintic Biomechanics website

Tags: padraig harrington, quintic, putter, torpedo shaft, torpedo golf, putting technology, wachovia open, golf

upcoming topics- what would you like to hear about first?

Gavin — Thu, 03 May 2007 08:38:37 +0000

Here is a list of upcoming topics I am going to cover.

Your online subscribers = money in the bank-How to profit from your list
Does the copy on your web tell or sell
Basic website mistakes that Sports websites make
How often should I contact my clients/subscribers
Defining your niche to leverage your results.
List building strategies

Let me know what topic you would like me to cover first.

Tags: sports marketing, internet sports marketing, internet sports marketing strategies

Utilising You tube for Sports Marketing Strategy

Gavin — Tue, 01 May 2007 17:02:00 +0000

Tags: you tube, sports marketing strategy, sports nutrition

the best way to get prospective clients in your funnel is ….

Gavin — Mon, 30 Apr 2007 15:44:27 +0000

It’s not rocket science, it is simply by offering..

something of value for free

it could be a report,
manifesto
white paper
a free audio recording
access to a power point presentation
n invite to a telephone conference or webinar
a free consultation
free trial download of software

In order to do this though you need to have set up a name and e-mail sign up box that is linked up to a series of autoresponder messages that you can send out over time.

The two services that I use and recommend are

www.1shoppingcart.com and www.aweber.com.

If you want to know where and why I use these 2 services just ask.

catch you soon

Gavin Allinson

Tags: sports marketing strategy, building your list

Conference Call with Steve Backley for Pac Sports Training

Gavin — Fri, 27 Apr 2007 21:07:09 +0000

I hosted a conference Call with Steve Backley, yesterday. it was 20 minutes long and Steve answered some very interesting questions and gave an excellent insight into the life of an elite athlete.

A conference call is an excellent low cost way of connecting with your clients and prospects and by recording the call you can use the content as future marketing material.