Marketing yourself online

By Gavin • December 14th, 2010

There are a number of stages that you will probably go through or jump in at an advanced point when it comes to marketing yourself online.

Letting people find you.

This might be as simple as having your own domain name and a simple 2-3 page website on it. It's always a good idea to get your
own domain name if it is available. I got my son's name just as he was born.

If someone mention your name to someone else the first thing they are going to do if they are interested in your field is to 'google' you. What comes up now?

At the end of the day the best way to ensure that you detemine what comes up is to have your own domain name.

Building a database

Once people are finding you, it's important to start collecting their e-mail addresses so that now or at some point in the future you
can start or continue to build a relationship with them. You may want to promote a service or sell them a product.

Promoting a product or service

First you have to create a product or service, if you are a coach then it might just be promoting your coaching service.

Creating and Selling an online product

This one takes a bit more thought and planning.

is there a need or demand for the product, what format is your product going to be, a PDF, Video Series, Physical book.

Creating a Membership site

This can be the holy grail in providing residual income, what if you had only 500 people paying you £10 a month. That's going to take care of most mortgage repayments.

Which stage are you at right now?

Drop me a line to have a chat about your options.

 

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